Insight & Strategy
Consumer, category and cultural insight from mixed methods — qual, quant, desk research and social listening — turned into positioning and messaging a brand can build on.
Brand · Communications · Marketing Strategy
Hello, I'm Elizaveta
brand and communications strategist
I'm a brand and communications strategist with 5+ years in marketing communications — from agency work at Publicis Groupe (Leo Burnett) to in-house brand at Danone Amsterdam.
I turn consumer insight into positioning, messaging and campaigns — and stay close to delivery, coordinating the cross-functional work that gets them live.
Brands I worked with
What I Do
Strategy. Story. Impact.
Three things I bring to a brand or marketing team — from the first insight to the work that goes live.
Brand & Communications
Positioning, messaging hierarchy, brand platforms and communication routes that give a brand a clear place to stand and a consistent story across channels.
Campaigns & Activation
Executive-ready briefs, campaign and launch support, and the cross-functional coordination that turns strategy into work that ships.
Featured Work
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Real project with a Measurable Impact.
ECCO
Footwear brand
How do you give a rational footwear brand an emotional core?
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O'STIN
Mass-market apparel brand
How does a mass-market brand earn the attention of an audience that scrolls past discount advertising?
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TUC
Snack brand · crackers
How do you make a “fun” snack brand matter to people too busy to notice the moment?
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Let's Work Together
Got an idea, challenge or just want to talk?
I'm always open to new projects and interesting conversations.